Big Elephant Artisanal Hot Sauce
Big Elephant Artisanal Hot Sauce—Branding, Art Direction, Package Design
Big Elephant Artisanal Hot Sauce is a locally owned and operated business out of Buffalo, NY. The original logo was a hand drawn piece that incorporated with hand lettering for the labels.
With the new logo, keeping the original elephant as the main focal point was key. Adding a bold typeface countered the delicate line pattern of the elephants design. As well as having pops of color significant to each flavor.